Today, the line between real video shooting and computer graphics has become thinner than ever. CGI (Computer Generated Imagery) and VFX (Visual Effects) allow brands to create spectacular stories that are physically impossible to realize in the real world.
Visual special effects evoke a powerful emotional response from the viewer. Whether it's a giant sneaker walking the streets of a city, or a spaceship landing on the roof of an office — such images instantly go viral.
Main Directions of CGI & VFX Application in Advertising
The industry of visual illusions includes:
- 3D Physics Simulations: Movement of liquids, smoke, fire, cloth simulation with absolute photorealism.
- Compositing: Seamless integration of camera-shot footage and computer 3D models.
- Color Grading: Giving the video footage deep cinematic aesthetics and atmospheric Cherenkov glow.
At OXEN, we combine advanced 3D rendering and creative directing, creating commercial video that etches into the audience's memory from the very first frame.